For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their clients and partners.
The company’s approach, which they have labelled Creative Intelligence, is based on three key pillars combining creativity and technology: data driven transformation, creative and technical solution, and continuous optimisation. The company embraces the consistent change and challenges that arise from working with digital technology, striving to help their clients to create business advantage and meet rapidly changing customer expectations.
Other Media work closely with their partners to understand problems and establish long-term solutions. Through a series of interviews, data analytics and workshops, they tailor and shape their methodology to match the unique context and requirement of each of their clients. Websites, mobile apps, social and wearables are key to their audience engagement theory. In order to better understand and envision how a product or service will operate once it is launched, the company also develop prototypes to ensure their work and partnerships are sustainable and beneficial. The fluid and fast-paced nature of the digital space demands an approach that is malleable and adaptable. Other Media seek to establish solutions for their clients that advance with new innovations in mind, not only to keep up with the latest in technological developments but also to stay on top of pressure from competitors.
The company’s services include, but are not limited to, digital strategy consultancy, eCommerce strategy and development, and CMS strategy development. Most notably for football clubs and businesses, they also specialise in app strategy development, customer experience design and digital insights and optimisation. Clubcast, the company’s own fan experience platform, was developed to create a general online space that fans and clubs can utilise.
Through one comprehensive CMS, football organisations can efficiently and easily manage, personalise and share content to websites, apps and more, making it an effective digital space for clubs of all sizes to reach fans near and far, thus driving strong engagement and revenue. Clubs are given the freedom to choose and customise colours and themes in a gold standard UX design, seamlessly optimised for mobile use as well. Centred on creating the best web and in-app experience for fans and users, Clubcast boasts a number of features including a match centre with live statistics from fixtures, news and articles, ticketing, video and audio streaming, quizzes, polls and predictors, customised notifications and integrated retail.
In addition to benefiting fans, Other Media has ensured that clubs are also able to monitor the effectiveness of their Clubcast investment through a data dashboard that showcases real time fan behaviour and engagement, and KPI tracking. Clubs also have the option to personalise their dashboard to monitor relevant campaigns, including segmenting fans by location or demographic, personalising communications through push notifications and recognising and delivering relevant content to bolster fan engagement. The FXP is aimed at maximising affordability and profitability and is available with zero up-front payment. Instead, it operates through a monthly payment plan, encompassing the costs of the design and delivery of digital products, and hosting and support.
The company’s vision is clear and effective – to accelerate and foster successful fan engagement through the digital space, whilst also working closely with clubs to design unique platforms that are modern and user friendly and stay true to their individual fan base and history. Other Media have a plethora of successful partnerships with Premier League clubs, including West Ham United, Arsenal, Swansea FC and Chelsea FC, as well as being a key player in devising National League TV, a direct-to-consumer online video platform for the Vanarama National League, to be officially launched later this year.
Other Media’s success and efficiency in bringing quality digital solutions to their partners has been recognised in the sports business industry through a number of different awards. In 2018, they were named a Finalist for the Innovation Award at the Football Business Awards, for their work on the Swansea FC Sports App, which also saw them recognised as a Finalist for Innovation and Best Design/UX at the UK App Awards. In 2017, they were a Finalist at the BIMA Awards, a prestigious recognition of work in the UK digital sector, for their development of an immersive 3D Stadium Viewer for Chelsea FC.
To find more information on Other Media’s partnerships, services and more, click here.
The post Other Media: Driving fan engagement and club presence in the online space appeared first on Soccerscene.